As every year, in the days leading up to the race, San Leonardo turns into the vibrant heart of the event thanks to its lively and welcoming Village. With exhibition stands, music, fashion shows, entertainment and local gastronomy, thousands of cycling enthusiasts and visitors gather here to experience what has become the symbolic meeting place of the famous granfondo.
From July 2nd to 4th the Maratona Village will be the perfect place to meet, relax and have fun together while discovering the latest news from the cycling world and beyond.

NEW ARRIVALS AND RETURNING PARTNERS
The 2026 Maratona Village brings plenty of exciting new additions, offering even more reasons to explore the stands and discover something unexpected.
Among this year’s highlights is Marlene, offering delicious apple-based tastings, together with a brand-new local partner straight from the Dolomites: Dolomitico. This refreshing natural skiwasser, produced in South Tyrol, represents the authentic spirit of the region and its local supply chain. New exhibitors joining the Village this year include Trudi, Drexpharma, Reboots, Rouleur, Blacksheep and Senfter. Audi will also be present with an interactive Formula 1 car configurator experience.

FORTY-FIVE EXHIBITORS AND SPECIAL GUESTS
The strong presence of partner companies at the Maratona Village is always a source of pride for both organizers and visitors, who bring curiosity, passion and enthusiasm to the event every year.
A total of 45 exhibitors will take part in the 2026 edition, helping create an even more vibrant and engaging atmosphere. The central stage will once again host fashion shows, interviews, presentations and entertainment throughout the weekend.
Walking through the Village, visitors will also have the opportunity to meet well-known personalities from the world of cycling, sport and beyond. Guests will be available for interviews, autograph sessions, photos and informal moments with the public.

EVERYTHING CYCLISTS NEED
The Maratona Village once again confirms its free bike storage service, a much-appreciated initiative that allows visitors to move around comfortably without using their cars. It is another small but meaningful gesture reflecting the Maratona’s strong commitment to sustainability and greener mobility. Pinarello and Castelli will also return, while the Technogym stand will offer visitors the chance to meet company experts and discuss training, wellness and performance. Pre-race massage services, organized together with the Fleming school, will once again be available to help riders prepare in the best possible way before race day.

THE FRIENDS OF THE MARATONA
At the Maratona Village, Segafredo will once again offer coffee to visitors, the perfect excuse to take a break between stands and fully enjoy the atmosphere of the event.
Returning partners also include Kask + Koo with their latest helmet and eyewear collections, together with Enervit, ready to advise participants on the best nutrition products according to their chosen route. Mapei will once again bring energy and entertainment to the Village, while Selle Italia will present its innovative saddle fitting system designed to help cyclists find their ideal riding position. Innovation and sustainability will also play a key role thanks to Enel and Audi, both featuring dedicated technology areas focused on energy and electric mobility.

FLAVOURS TO DISCOVER
More than just a food area, the Maratona Village offers visitors a true journey through flavours.
The tasting area will feature products and specialties from many long-standing Maratona partners including Cantine Maschio, Delicious Trail, Loacker, Yoga, Ambrosoli, Segafredo, Senfter and Dolomitico. From snacks and energy products to sweet and savoury specialties and refreshing drinks, there will be something for every taste in a welcoming and convivial atmosphere.

THE OFFICIAL MARATONA SHOP
Inside the gym hall, visitors will find the official Maratona Shop, the ideal place to take home an exclusive souvenir from the event. The collaboration between Castelli and Maratona continues once again this year, bringing an even wider collection of technical cycling apparel and lifestyle products dedicated to the event. The official Maratona dles Dolomites – Enel collection includes hoodies, t-shirts, the iconic colourful cycling kit and matching accessories such as gloves, socks, arm warmers and wristbands, everything needed to ride in true Maratona style.
Special edition products created for the 39th edition of the race by Kask and Eevye will also be available.

AN EVEN GREENER VILLAGE
The Maratona’s commitment to environmental sustainability continues with the return of the Green Corner, a dedicated recycling area where volunteers will help visitors separate waste correctly and promote more sustainable habits. Exhibitors will also contribute by reducing the use of traditional plastic and favouring paper and biodegradable materials wherever possible.
The shuttle service will return as well, although visitors are still encouraged to reach the Village by bike, a sustainable and enjoyable way to experience the Maratona atmosphere while adding a few extra training kilometres before race day.
As tradition dictates, the Village stage will host the popular Friday and Saturday afternoon talk shows featuring guests, athletes and well-known personalities from the cycling world. Full details and schedules will be announced through the official Maratona newsletter.

We look forward to welcoming you once again to the Maratona Village: a place to meet, discover, celebrate and share the passion for cycling together.

Exhibitors 2026

How to get there?

Take a look at the map HERE