On 21st December last year, the Alta Badia Brand was officially inaugurated: this is a consortium with four very important partners for tourism in the valley: Tourist Associations, the Consorzio Impianti a fune Alta Badia, the organisation of the Ski World Cup and the Maratona dles Dolomites - Enel.
For over eight months of meetings and gatherings with a specific work group constituted in collaboration with the agency Brand Trust located in Nuremberg, we evaluated and assessed the current situation and potential alternatives for the future of Alta Badia.
ABB's mission is to develop, coordinate and implement, in conjunction with the four partners, both the strategic guidelines and the marketing and communications activities of the complex.
The four partners share the same objective: setting Alta Badia apart from all other complexes and offering memorable moments of leisure in the mountains.
We are no longer speaking of a community, but of an actual governance structure on a tourist level which will make it easier to coordinate the market opportunities that are put forward.
Also worthy of mention is Audi Italia's vision: it is the first partner to have sponsored all four associations since 2017 and it signed the agreement when ABB was merely an ambitious idea. We are confident that ABB will become very important for the implementation and development of the future strategies of the Maratona from a tourist perspective.