Umanité. Humanity. Being human. In the dual sense of humans and humanitarians. Perhaps we are forgetting that we are human. And that we are terrestrial beings. We should realise this now, more than ever before. Because if we don’t realise it immediately, that we are from Earth, we will disappear altogether. Not in a few million years’ time. Just a few dozen. Since we are human beings, we have the chance to choose. Who knows what we will choose? For now, in our small insignificant world, we have chosen to hold a very special Maratona. Dedicated to terrestrial beings as supportive, altruistic, empathetic, available. Human, in fact. Enjoy the ride filled with humanity.
The theme logo
text by Manuel Bottazzo, graphic designer of the Maratona
Will we be 'human' again?
This question can only be asked to those who do not belong to the generation born or raised with technology dictating times and rhythms. To those of us who were born during the era not controlled by algorithms, not guided by a GPS.
The Umanitè logo for the Maratona dles Dolomites - Enel 2023 has the intention of trying to open our eyes to humanity, to being 'human', to be ourselves. Trying to be guided by our instincts and not by an app, able to store a memory and not just to photograph it, and able to live our lives to the full instead of browsing through others'. A bar code in which we read Umanité, because the risk is that we will really be reduced to this. Coded, classified, monitored. Are we now a code or will there be a way out for humanity?